by Sanika Tipnis
  • 1 minute read
  • January 05, 2020
Dubai Gets Its Own Fashion Game And It Features Your Favorite Regional Influencers As Characters

Who said gamers can’t be stylish? Meet the most stylish gamers in town as they compete against each other to become the ultimate style icon of Dubai. Dubai-based tech company Dubzplay are the creative minds behind the Stylecity app, which has been downloaded more than 200,000 times since its launch in November.

Available on both iOS and Android, the homegrown app allows players to navigate the trendiest spots in Dubai, including restaurants, cafes, salons and events in real time and allows them choose from over 1,500 unique items of clothing and accessories to style their characters.

The players will be judged on their ability to create the perfect look with respect to the location they are in. As the character receives  positive ratings for their looks, the players can unlock more scenarios and wardrobe options.

“Dubai has a strong nightlife and fashion culture. It’s definitely the hub of fashion in the region, and so we felt it would be the perfect backdrop,” stated the developers of the app. Starring as characters in the game, regional influences Fouz Alfahad (@therealfouz), Noha Nabil (@nohastyleicon) and Rawan Abuzaid (@model_roz) announced the launch of the app on their respective Instagram handles.

“They have a very strong presence in the GCC,” stated Mohannad Khallouf , CEO of Dubzplay. “All three of them are very well respected in the market, so it just made sense to design them as characters in the game.”

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