Boucheron’s legacy has found a new home in the heart of Riyadh, Saudi Arabia. The Maison has recently unveiled its latest boutique at Centria Mall. With a history steeped in luxury, Boucheron’s presence at Centria Mall embodies sophistication and charm, inviting patrons to explore an array of jewelry creations in an ambiance that captures the essence of Parisian architecture.
CEO Hélène Poulit-Duquesne expressed the brand’s deep connection with Saudi Arabia, noting the Maison’s continual witness to the nation’s growth since their introduction in the early 2000s. With a growing footprint in the country, Boucheron’s commitment to Saudi clientele remains unwavering.
Designed with elements reminiscent of the iconic Place Vendôme in Paris, this new boutique offers a distinctive signature marked by dark marble molded frames and symmetrical French classicism. A standout feature is the VIP Salon, which draws from Boucheron’s Art Deco roots and the recurring Animaux de Collection theme, creating a unique ambiance with exquisite fabrics and finishings.
For the grand unveiling, Boucheron showcases a range of High Jewelry creations, including iconic collections such as Quatre and Serpent Bohème. Also, the Maison introduces its famed Jardin d’Hiver, or ‘Winter Garden’, to the Middle East for the first time, offering an immersive French art de vivre experience.
With 12 boutiques across the Middle East, including four in Saudi Arabia, Boucheron’s newest addition at Centria Mall solidifies the nation’s standing as a global high-end retail hub, reflecting the Maison’s commitment to its discerning clientele in this dynamic market.