by Vama Kothari
  • 1 minute read
  • September 12, 2024
Inside Boucheron’s newly opened New York boutique

Boucheron, the renowned French high jewellery Maison, is making its much-anticipated debut in the United States this September.

Known for redefining the boundaries of luxury, Boucheron has captured the attention of America’s discerning jewellery lovers, despite not having had a physical presence in the country until now. Its bold creations have already graced red carpets and magazine covers, laying the foundation for the Maison’s official entry into the US market.

Boucheron’s arrival in America is marked by three key milestones. Firstly, the presentation of Or Bleu, the latest in its Carte Blanche High Jewellery collection. Secondly, the world premiere of “Quatre 5D Memory,” a jewellery innovation debuting in the US. And finally, the opening of the Maison’s very first boutique at 747 Madison Avenue, New York, signalling its serious intentions for this new market.
Insert images of boutique

The boutique, which opened its doors on September 3rd, 2024, is a striking blend of American modernity and French elegance. Inspired by Art Deco, the space honours both the cultural richness of New York and Boucheron’s design heritage. Customers can explore the full range of the Maison’s jewellery and watch collections, alongside an exclusive selection of heritage pieces. Among them is a remarkable Art Nouveau butterfly brooch, once owned by Elizabeth Taylor and worn to the 1976 Oscars.

Elizabeth Taylor was renowned for her collection of exceptional jewellery and gemstones

More than just a retail space, the boutique offers an immersive experience that transports visitors to the heart of Boucheron’s Parisian legacy. The VIP suite is a carefully crafted replica of the Maison’s iconic address at 26 Place Vendôme, complete with a fireplace, mirror, and mouldings from its Salon des Lumières. To further bridge the connection between New York and Paris, digital windows recreate the view of Place Vendôme, offering clients a uniquely Parisian atmosphere while standing in the heart of Manhattan.

With this milestone debut, Boucheron is set to expand its presence across the US, bringing its innovative designs and rich heritage to a new audience. The New York boutique is just the beginning of what promises to be a dazzling new chapter for the Maison.

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