Minotticucine by Asso Group has officially expanded its global footprint with the opening of its first Dubai showroom last month. Now part of Purity’s portfolio of luxury kitchen and home brands, the space is housed within an elegant villa showroom in Jumeirah 2, offering visitors an immersive introduction to the brand’s philosophy of refined Italian minimalism.

The new Dubai outlet captures Minotticucine’s signature concept of visual silence, a design language defined by pure materials, sculptural forms, and stunning craftsmanship. Represented in the UAE by Purity, a leader in luxury home solutions for over two decades, the showroom serves as a destination for architects, designers, developers, and private clients looking for quiet luxury.

Showcased within the space are three of the brand’s most iconic models: Terra, Maya, and Inca.
Terra, designed by Claudio Silvestrin, embodies elemental strength through its monolithic form and seamless 45° joints. The Dubai showroom features the striking Terra Luce island in luminous Onyx, where stone and light converge in perfect harmony.

Maya, created by Alberto Minotti, balances lightness and solidity through an aluminium structure with a stone core. Its Maya Oro 24K edition elevates the collection with genuine gold detailing. Inca, also by Minotti, takes inspiration from pure geometry, defined by vertical grooves and precision workmanship.

“The opening in Dubai marks a strategic and symbolic milestone for us,” says Monica Venturini, COO of Minotticucine by Asso Group. “Dubai values craftsmanship, innovation, and material excellence, principles at the heart of our work.”

With this flagship debut, Minotticucine brings its beautiful design philosophy to the region. Private visits may be arranged through Purity.

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