Chanel has announced the acquisition of the historic French shirtmaker Charvet, reinforcing its long-standing commitment to preserving exceptional craftsmanship and safeguarding the future of iconic heritage maisons. The acquisition aims to ensure the transmission of Charvet’s unique savoir-faire while maintaining the Parisian house’s creative independence.
Bruno Pavlovsky, President of Fashion Activities at Chanel and Chanel SAS, commented: “We are delighted by this association with Charvet, which holds a special resonance for Chanel. We share the same approach to savoir-faire: with exacting standards, respect, and the conviction that such skills only truly flourish when rooted in longevity. At Chanel, we have always considered it our responsibility to support, preserve, and perpetuate these rare artisanal skills, which embody both exceptional craftsmanship and an essential part of our cultural heritage. With Charvet, this resonance is even stronger, as it forms part of a shared story: Boy Capel, who played such an important role in Gabrielle Chanel’s life, was a regular client of Charvet. This connection thus extends a symbolic link, while affirming a shared commitment to the passing down of skills, the precision of craftsmanship, and the unique ability of great houses to bring heritage into dialogue with contemporary creation.”
It was following the creative dialogue between Matthieu Blazy and Charvet for his first Spring Summer 2026 Ready-to-Wear collection that the idea of a more ambitious project naturally emerged. From this encounter grew the desire to continue the dialogue, by envisaging the integration of Charvet, in order to preserve and perpetuate this savoir-faire within a lasting framework.
For Jean-Claude Colban, Managing Director of Charvet: “This project represents the coming together of two historic Parisian companies who have chosen to join forces, united by the same standards and a shared commitment to excellence. This relationship has developed quite naturally, marked by open and collaborative exchanges, and rooted in common values: the passing down of savoir-faire, the respect for craftsmanship, and the meticulous attention to quality down to the very last detail. My sister Anne-Marie and I are delighted by this new chapter in Charvet’s history, which is perfectly in keeping with the spirit and identity that have always defined our company.”
With this acquisition, Chanel further reinforces its dedication to protecting France’s artisanal heritage, ensuring that one of the country’s most iconic maisons continues to thrive while remaining true to its legacy of craftsmanship and innovation.
