Inanna Reborn, the world’s first Mythic Luxury house founded by Sheikha Bodour bint Sultan Al Qasimi, unveiled a new chapter in its evolving universe with the launch of the Mists Collection during an intimate evening hosted at Bait Elowalin the Heart of Sharjah.

The gathering brought together a curated selection of guests to experience the brand’s newest expression: a collection of body mists extending Inanna Reborn’s philosophy of ritual, memory, and presence into the world of scent. Rooted in the traditions of the Arabian region, the collection centres around two enduring natural ingredients deeply connected to the cultural history of the Gulf, rose harvested by hand from the mountain terraces of Jabal Al Akhdar in Oman, and frankincense sourced from the trees of Dhofar through methods preserved for centuries.

Addressing guests during the evening, Sheikha Bodour bint Sultan Al Qasimi reflected on the deeper meaning behind the launch. “This is not just a product launch,” she shared. “It is a moment to share knowledge that has been passed on quietly, from one generation to the next.” She described the collection as part of a wider body of work shaped by “memory, ritual, and presence,” honouring the people, craftsmanship, and traditions behind the ingredients themselves.

The launch further expands Inanna Reborn’s commitment to preserving living heritage not only through fashion and jewellery, but also through olfactory rituals long embedded within Arabian life. Traditionally used for restoration, grounding, and comfort, rose and frankincense are reintroduced through the Mists Collection in a form designed for modern everyday ritual.

Held within the restored 1925 heritage house of Bait Elowal, the evening reflected the collection’s central philosophy: reconnecting with slower, more intentional ways of living rooted in land, body, and memory. The full Inanna Reborncollection, including the new Mists, fashion, and jewellery pieces, is available at Bait Elowal and online.