Inside Nicolas Ghesquière’s dynamic Cruise 2027 collection, where American energy, European elegance, and architectural grandeur converged inside one of New York’s most historic cultural spaces.

For Cruise 2027, Louis Vuitton transformed The Frick Collection into an extraordinary runway experience, bringing fashion, architecture, and art history together inside one of New York’s most celebrated cultural institutions. Under the creative direction of Nicolas Ghesquière, the collection unfolded as a study in duality, dynamic yet refined, liberated yet precise, blending facets of the American woman’s wardrobe with references to European cultural tradition.

Held within the museum’s newly restored interiors, the show marked the first fashion presentation staged at The Frick following its recent renovation by Selldorf Architects and Beyer Blinder Belle. Guests including Zendaya, Anne Hathaway, and Emma Stone were welcomed into a transformed environment where the museum’s historic galleries became part of the collection’s visual language itself.

For the evening, the first-floor galleries underwent a temporary redesign featuring sculptural drapery, reconfigured spaces, and bespoke seating created by designer Marie-Anne Derville specifically for each room. Deep green benches echoed the tones of the West Gallery walls, while dark grey seating referenced the Reception Hall carpeting. In the Oval and East Galleries, gunmetal and aluminium chairs introduced a more industrial contrast, while the Garden Court featured marble-inspired wooden benches paired with white floral installations.

The atmosphere was further shaped through a soundscape featuring music by Peaches, Tepr, and composer Daniel Pemberton, creating an energetic rhythm that mirrored the collection’s spirit. Models moved fluidly through the museum’s halls, blurring the boundaries between runway, performance, and exhibition.

Known for choosing architecturally significant locations for his collections, Nicolas Ghesquière has previously staged shows at the TWA Flight Center at JFK Airport, the Miho Museum near Kyoto, and the Palais des Papes in Avignon. At The Frick, however, the dialogue between fashion and cultural heritage felt particularly intimate.

Originally the home of industrialist Henry Clay Frick before opening to the public in 1935, The Frick Collection houses one of America’s most important collections of European fine and decorative arts, including works by Vermeer, Rembrandt, and Velázquez. The Cruise 2027 show also marked the beginning of a new three-year partnership between Louis Vuitton and The Frick. Alongside the runway presentation, the House will sponsor the museum’s monthly free-admission First Fridays programme through May 2027, support three upcoming exhibitions, and fund a curatorial research position focused on artistic exchange between Europe and China during the eighteenth century.

More than a runway show, Cruise 2027 became a reflection of Louis Vuitton’s ongoing conversation with art, architecture, and cultural preservation, where fashion moved through history while remaining entirely of the present moment.