“Venus in Rome” unfolds as a considered journey through some of the city’s most evocative cultural landmarks, each offering a distinct interpretation of the goddess Venus and her enduring symbolism.

Hotel de la Ville, a Rocco Forte Hotel, introduces “Venus in Rome”, a new immersive experience that traces the enduring symbolism of the goddess through the city’s artistic and cultural heritage. Launching in May, a month associated with Venus and aligned with the spirit of Mother’s Day, the experience invites guests to discover Rome through a refined, immersive narrative that connects ancient mythology, artistic heritage and modern expression.

“Venus in Rome” unfolds as a considered journey through some of the city’s most evocative cultural landmarks, each offering a distinct interpretation of the goddess Venus and her enduring symbolism. The experience begins at the Roman Forum, where the Temple of Venus Genetrix stands as an emblem of origin and feminine strength, before continuing to the Capitoline Museums, home to the Capitoline Venus.

Here guests may enjoy exclusive after-hours private visits offering an intimate encounter with one of antiquity’s most celebrated representations of beauty. Enhancing the itinerary, guests are invited to discover the National Roman Museum at Palazzo Altemps, home to the celebrated Venus Callipyge, before strolling through the mythic landscapes of Villa Borghese, where the spirit of Ovid’s poetic narratives comes vividly to life.

Bridging past and present, the journey culminates in an exclusive private visit to the Fondazione Valentino Garavani e Giancarlo Giammetti. Here, Joana Vasconcelo’s exhibition, “Venus” reinterprets, the goddess through a contemporary dialogue between art and the refined world of Valentino haute couture. At Hotel de la Ville, the experience unfolds as a multi-sensory celebration of wellbeing and connection, thoughtfully designed with Mother’s Day in mind. Suite guests can enjoy a bespoke cocktail inspired by the colours and fragrances of Roman spring, alongside a “Venus Spa Experience” rooted in ancient Roman beauty rituals.

The experience is centred around a special face and body treatment designed to restore radiance, tone, and renewed energy to the skin. The treatment combines exclusive manual techniques with products from the Irene Forte Skincare line, formulated with high-performance Mediterranean ingredients and inspired by Italy’s rich botanical heritage.

Completing the ritual is one of the most sought-after treatments of the moment: cryotherapy. This innovative technology uses cold to stimulate microcirculation, promote drainage, and deliver an immediate toning and revitalising effect. It is the ideal treatment to face the seasonal change and regain a sense of lightness.

The initiative is aimed at those wishing to treat themselves to a special moment, as well as mother-and daughter pairs or groups of friends seeking a shared self-care experience. With “Venus in Rome”, Hotel de la Ville continues to curate experiences that celebrate the city’s heritage while reinterpreting it through a modern, sophisticated lens. Perched above the Spanish Steps, the hotel offers a unique vantage point from which to explore Rome’s timeless beauty, a place where history, culture and contemporary lifestyle come together in harmony.