Over the years, the UAE has become more than a global hub; it’s a thriving home for brands. From contemporary fashion and high-end jewellery to beauty and lifestyle labels, these homegrown names showcase creativity, heritage, and innovation. 

ODEEM

A UAE-born luxury handbag brand founded by Fatma Al Otaiba in 2019, known for its premium leather designs, high quality and timeless designs. Looking for statement bags? Odeem is your place.

Sara Tamimi 

The Sara Tamimi brand is an Abu Dhabi-based luxury fashion label founded by Emirati designer Sara Tamimi. Its identity is rooted in the fusion of traditional Emirati heritage with modern, eco-conscious practices, including the use of vegan cactus leather and salmon skin for footwear.

AMWAJ 

Amwaj, a homegrown Emirati fine jewellery brand founded by Fatima Al Dhaheri, strongly upholds the values of storytelling. Each design brings colourful tones to life with exquisite craftsmanship, celebrating refined taste and elegance.

Al Mraikn

Celebrating femininity and grace in contemporary elegance, Al Mraikn, founded by sisters Maryam and Muna Saeed, embodies the essence of the empowered modern Arab woman. The mood? Chic in the most unfussy way.

Noora Shawqi 

Inspired by her travels and cultural heritage, Noora Shawqi launched her brand in 2018, creating designs that elevate any look.

Ashri Skin

Ashri Skin, founded by Latifa Elnour, is built on one simple concept: skincare shouldn’t be complicated. The brand fuses Nubian heritage with Korean innovation, inspiring individuals to embrace mindfulness at every step of their routine.

Ahlam Shahin 

Founded in 2016 by Emirati fashion designer Ahlam Shahin, the brand offers feminine yet timeless pieces that are must-haves for every wardrobe.

HALA

The brand was founded by Hala Al Shammari and is famous for its classic cuts and sophisticated pieces that can be worn year-round. Her caftan line is perfect for the upcoming summer gateways.

NICOLI

Founded in 2004 in the UAE, Nicoli is a globally recognised brand celebrated for its handcrafted, high-fashion shoes and bags. If you’re looking for glamorous heels, Nicoli is your go-to.

HASHMI

Dubai-based label HASHMI, founded by Fatma Alhashmi, celebrates Emirati women and draws inspiration from her heritage. Her designs are clean, minimalist, and timeless.

ARCADIA

A Dubai-based perfumery, Arcadia, has been offering luxurious fragrances since 2017. Founded by Amna Al Habtoor, the brand’s unisex scents are known for their clean formulations and for telling stories through scent.

Maison Mar

Founded by Marwa Al Qaisy, it’s a slow-fashion label dedicated to creating effortless, ready-to-wear pieces with individuality at their core. Each design is produced in limited quantities, ensuring every piece feels personal, intentional, and thoughtfully made