Prada brings customisation into a new era. The Italian fashion house has been running a made-to-measure, customisation programme ever since its launch in 2003, and it’s expanding beyond classic tailoring to include a wider selection of the brand’s iconic wardrobe pieces. 

Prada is offering an exclusive tailoring experience that is described as “Ceremony of Creation”. Behind the fitting room curtain, a dialogue between the brand and client. Every piece is handcrafted by Italy’s master artisans, created from a curated selection of luxury materials—including light summer mohair, Super 200 wool, cashmere, and vicuña weaves.

With endless tailoring options that span from fully lined, half-lined, or unlined jackets, slimmer cuts for modern silhouettes, details like jacquard linings, engraved horn or mother-of-pearl buttons, and luggage-inspired motifs that nod to Prada’s heritage.

Made to Measure isn’t only about tailoring; it expands to include suits, coats, blazers, trousers, formal and casual shirts, leather garments, and knitwear.

Prada Made to Measure is offered exclusively at over forty locations worldwide, including Dubai, by private appointment only.